Senior creative leadership, built from the inside out.
Not just making things for brands. Managing the politics, fighting for budgets, building creative teams from scratch, and navigating the moment when creative and marketing stop talking to each other.
As Executive Creative Director at Erno Laszlo, I ran a global creative budget, built an internal studio from zero, and led brand work across three continents. As Head of Brand and Creative at The Moxie Food Co., I built a brand from the ground up: positioning, identity, content systems, email, and e-commerce. The full arc of what it takes to bring something new to market. Earlier, at Revlon, I managed creative across a four-brand portfolio and restructured the creative services operation to deliver $1.5M in cost savings. Before that, at Amorepacific US, I was part of the founding creative team that introduced the brand to the North American market.
The through line across all of it: complex creative problems, real business stakes, and organizations that needed more than a designer.
The modelExpert-level creative without the agency overhead.
Coven Creative is structured as a specialist network, not a staffed agency. I bring senior strategic leadership to every engagement and activate trusted collaborators (photographers, developers, copywriters, art directors, social strategists) when the scope calls for it. You get the right people for your project without paying for a full agency roster between engagements.
The clients I work best with are founder-led brands with real creative problems and the appetite to solve them. Big enough to feel the gap, small enough that the founder is still in the room making decisions.
Podcast Feature
Made My Way
I joined the Made My Way podcast to talk about creative leadership, building a consultancy after a layoff, and what it actually takes to move a brand forward. We got into the real dynamics of creative work inside organizations, the parts that don't show up in a portfolio.
Produced by Metta Society.
Is your creative working the way it should?
The first conversation is a diagnosis, not a pitch. Tell me what's going on and we'll figure out together whether there's a fit.